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What is SEO?
SEO stands for Search Engine Optimization. It refers to the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and appealing to search engines like Google, Bing, and others.
How to Do a Site Audit?
Conducting a site audit is an essential part of optimizing a website's performance, user experience, and search engine visibility. Here's a step-by-step guide on how to perform a site audit:
What is Keyword Mapping?
Keyword mapping is a strategic process used in search engine optimization (SEO) to associate specific keywords or phrases with individual pages on a website. It involves organizing and assigning relevant keywords to specific web pages to ensure that the content on those pages aligns with user search intent and search engine algorithms. The goal of keyword mapping is to improve a website's search engine rankings, visibility, and overall SEO performance.